Whangarei Accountants - Elevate CA - Tax, Xero, Business Development, Accounting

Whangarei Accountants serving Northland, Auckland and Whangarei Loving what we do: bringing fresh energy and innovative thinking to your business! Phone 09 430 0910.

Elevate CA Blog

Welcome to the Elevate CA blog - a mixture of interesting and useful observations from our team.

Property Development

Thanks to the crew at Cato Bolam for inviting us to participate in the Property Development Seminar at their Whangarei premises yesterday.  The session was well attended by land owners and property developers – and was a full house.  Presentations included a panel discussion with Simon Reiher – Principal of Cato Bolam Whangarei, Alistair Nicholls – valuer from Telfer Young Northland, Roger Bell – Partner from Webb Ross and myself bringing an accountant’s perspective.

Subject matter included the latest issues in resource management, taxation, governance and legal issues surrounding property development.

A clear message emerging from the evening was that there is plenty that property developers who are currently holding land can do in the background to progress their projects – even if the projects don’t stack up for completion in today’s depressed environment.

Fraser Hurrell is one of three directors of Elevate CA Limited, Chartered Accountants & Business Advisors in Whangarei, New Zealand.

Elevate CA Launch

Today is a big day. Elevate CA Limited launches this morning as the newest chartered accounting business in Whangarei.  Rebecca Brennan, Dean Subritzky and Fraser Hurrell look forward to being of service to the business communities from Northland to Auckland.  As well as being new, we are different.  That’s easy to say, but over the coming months and years, we aim to prove it to those we come into contact with through our work and our community. 

This blog and this web site will evolve over time, and will give a taste of what we are about.  As well as the traditional financial accounting and compliance work, we will be heavily focussed on demystifying accounting and business for our clients.  We will host regular seminars and events featuring relevant topics – and will be involved in our community.  Stay tuned right here – we aim to keep you interested and coming back regularly.

In the meantime, here is our press release heading out today:

Elevate CA Limited have launched in Whangarei and Auckland. “Elevate CA is an exciting new take on the Chartered Accounting business”, says director Rebecca Brennan. “We do of course provide all the services expected of a progressive Chartered Accounting business, but our modus operandi is different”, she says. “One of our founding principles is to demystify the profession. We aim to increase the financial literacy of our clients – and to take every opportunity to disseminate knowledge throughout the business community through the likes of seminars and education initiatives”.

Elevate CA’s Whangarei location is level four, Robert Street in the CBD – and full contact details are on their website – www.elevateCA.co.nz.

Director Fraser Hurrell explains the “elevate” brand as being synonymous with the business’ ethos to work with clients in moving upwards in achieving their business goals – and it is also reflective of the positive can-do attitude they bring to what they do. “We made the decision to depart from the more traditional branding around the names of the owners as we are creating something here which is larger than the sum of the individuals”, he says. “At first glance, our Whangarei office seems more like a creative agency than an accounting business – and our branding is far from traditional. But then we are not your usual accounting business”.

The three Elevate CA directors are all experienced accounting and business professionals – and the team are well equipped to add value through accounting and compliance work, mentoring, assistance with business sales and purchases, pitching for debt or equity finance and business planning and ongoing performance monitoring.

“We are frank and energetic in our dealings with clients”, says director Dean Subritzky. “We roll up our sleeves to help you achieve your goals – and will either back you 100% or we’ll tell you straight. We believe in delivering value rather than bills based on time spent – and if you’re ready for a breath of fresh air and energy on your business advisory team we’d be very keen to hear from you.

Look forward to talking soon.

Fraser Hurrell is one of three directors of Elevate CA Limited, Chartered Accountants & Business Advisors in Whangarei, New Zealand.