Cash is King

“Cash is King”, so the wise old hands say.  But is that true?  Certainly for business owners cashflow is vital.   Profit is of course essential for long term survival – but in the short term, it doesn’t matter how much profit you are forecasting for next year if you don’t have enough cash to take you from here to there.  Employees will start screaming if wages are a day late – and if you’re lucky, suppliers, IRD and the landlord might cut you some slack for a month or two after that …

Here’s a couple of home truths we see all the time when we’re working with business owners to anticipate their cash needs:  

• • • Business owners almost always overestimate future income and underestimate future costs. 

    • Often times, business owners do not see a cash crunch coming.

These issues and how to manage them will be discussed by Rebecca Brennan – at Elevate CA office level 4, 35 Robert Street Whangarei  – 7:30am on Wednesday 2 August running through to 9:00am-ish.  And as usual for morning BOF events, there will be coffee and a light breakfast to lubricate quality discussion.  And as always, no sales – just good practical content.

Business Owners Forums are held monthly – alternating between Whangarei, Albany and Newmarket venues. Although no two Business Owners Forum events are the same, this event will be more or less repeated in Albany on 17 August and in Newmarket on 20 September.

If you’d like to attend this event, just leave your details below and hit the orange “Book Now” button before this event fills up.  And if you’d like to be included on the invite list for future events, just hit the “Home” tab at the top of this page – then scroll down to the Subscribe form.