Whangarei Accountants - Elevate CA - Tax, Xero, Business Development, Accounting

Whangarei Accountants serving Northland, Auckland and Whangarei Loving what we do: bringing fresh energy and innovative thinking to your business! Phone 09 430 0910.

  • Home
  • Budget 2020
  • Business Post COVID-19
  • Events
  • Contact
  • CloudCA

What is FourSquare – and do you need to be on it?

   

Foursquare is a mobile application that allows users to connect with friends and update their location.  Users can post 140 character twitter-style tips or comments about the locations or venues they check into.  Users can choose to have their check-ins posted on their accounts on Twitter, Facebook or both.  

 

I would liken FourSquare to a location based Twitter.   And like Twitter, it is free to join and free to use. 

 

FourSquare founder, Dennis Crowley

Sounds pointless, right?  

Foursquare launched in 2009 with functionality in 100 cities worldwide.  In January 2010, it expanded to allow check-ins from any location worldwide.  In March 2010, users had grown to 500,000 – and by last week it was reported that FourSquare had grown to 2,540,800 users with 28% growth in the month of July alone. 

Although penetration is still quite low in New Zealand compared to say the USA, this thing is growing faster than Twitter ever did!  

New York based FourSquare was co-founded by Dennis Crowley, who has been named one of the “Top 35 Innovators Under 35” by MIT Technology Review magazine.  FourSquare has 27 employees – and has just attracted venture capital investment of US$20 million giving it a pre-money valuation of US$95 million.  Not bad just one year after launch! 

So do you need to get your business onto FourSquare? 

If you’re in the business to business space, I’d say probably not.  

But if you’re providing goods or services to the public, yes – get yourself onto FourSquare.  Particularly if you’re involved in leisure, entertainment, hospitality or the like.  And I’d say definitely get involved if your target market includes overseas visitors. 

  

There may also be opportunities to use FourSquare to promote loyalty or advertising campaigns. We haven’t yet figured out how we’re going to harness FourSquare other than by being seen to be there, but here >>> is the Elevate CA venue on FourSquare.

 

This may only be a fad – and FourSquare users may only ever amount to being a subset of Twitter users, but the number of people using FourSquare is exploding, so why not stake your claim.  Even if the only benefit is being seen by your community to be an early adopter of new tools.

 

You Might Also Enjoy Reading

  • Hiring a Xero-Savvy Accountant - 20th February, 2017
  • Christmas Break - Office Reopening 11 January 2016 - 11th December, 2015
  • Returning Kiwis with Australian Rental Properties - 26th May, 2015
  • Payments for hurt and humiliation – asymmetric tax treatment - 24th May, 2015
  • Valuation of your Business - 23rd May, 2015
avatar

About Fraser Hurrell

Fraser Hurrell is a Chartered Accountant and one of the three directors of ElevateCA Limited. He loves to be a part of bringing great ideas to fruition. See Fraser's full profile here ....

Trackbacks

  1. avatar Tweets that mention What is #FourSquare - and does your business need to be on it? -- Topsy.com says:
    18 August 2010 at 6:20 pm

    […] This post was mentioned on Twitter by elevateca and cookiehernandez, ksl01. ksl01 said: RT @elevateCA: What is #FourSquare – and does your business need to be on it? http://alturl.com/2x5ps […]

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Avatars by Sterling Adventures

Copyright © 2021 · Elevate CA Limited. Chartered Accountants and Business Specialists · Login