Archives for October 2011

 

What does it take for your business to unleash the full potential of its brand?  Our panel will discuss this question from three different angles at the final Business Owners Forum event for 2011.

This event will be held on 1 December at the BNZ Partners Centre in North Harbour from 5:30pmto 7:30pm.

 On the panel for this event will be:

Tim Ellett, director of 3i Limited, who will discuss Branding in the Digital Age.  If any of your customers have the ability to influence your brand’s reputation online, what tools and techniques are available to get involved and influence the online conversations people are having about your business?  Come along and hear Tim’s answer to this and any other questions you may have.

Phil Roberts, director of Brighter Design.  If branding can be defined as the sum of your stakeholders’ perceptions of your business, how do you get it right?  and what happens when you get it wrong?  Phil will explore this aspect of the topic and share some of the tips and traps gleaned from his experience in the industry.

Nick Freeman, owner of the North Shore HRV franchise. Nick will share his experiences on how his business has leveraged HRV’s successful branding – and what it means to his business to be part of a powerful brand.

As always for Business Owners Forum events, this session will be free of charge and completely free of sales pitches from the supporters or the panelists. And there will be pizza, beer and wine to lubricate quality discussion.

Business Owners Forums are held monthly on the third Thursday of the month – alternating between North Harbour and Whangarei venues.

If you’d like to attend this event, email Fraser Hurrell before the end of 18 October.  And if you’d like to be included on the invite list for future events, just add your contact details in the box to the right.

What are Advisory Boards and do you need one?  What’s the difference between a formal board and an advisory board?  These very good questions will be answered by a panel at this Business Owners Forum event on Thursday 17 November in Whangarei.

This event will be held at the Elevate CA venue at level four, 35 Robert Street in Whangarei CBD at 5:30pm – and will run through to 7:30pm on the night.

This is a very pertinent topic as we are seeing more and more business owners introduce an advisory board in some form to their businesses. Here are our panelists for this event – each of whom will each come at this topic from a different angle.

Derek Slatter.  Derek has been General Manager of Penguin Wholesalers for over ten years.  He makes good use of both formal and advisory boards in his business life, and he will share some of the tips and traps gleaned from this journey.

Bruce Young.  Originally a Project Engineer, Bruce has served as CEO or General Manager of the likes of Moana Pacific Fisheries and Feltex NZ.  Now an independent director and on the advisory boards of a number of companies, Bruce has experience in both using an advisory board and acting on one.

Fraser Hurrell.  As a Chartered Accountant and a director of Elevate CA, Fraser is on the advisory board for several of his clients.  Fraser will discuss the differences between a formal board and an advisory board, what you can and cannot expect from your advisory board – and how to get the best out of your advisory board.

As always for Business Owners Forum events, this session will be free of charge and completely free of sales pitches from the supporters or the panelists.  And there will be pizza, beer and wine to lubricate quality discussion.

Business Owners Forums are held monthly on the third Thursday of the month – alternating between North Harbour and Whangarei venues.

If you’d like to attend this event, email Fraser Hurrell before the end of 14 November.  And if you’d like to be included on the invite list for future events, just add your contact details in the box to the right.